Eddie Howe didn’t hide from the truth in his programme notes ahead of Newcastle United’s clash with Fulham. There was no dressing things up, no deflection just a clear message about standards, accountability and the need for a strong response.
After a disappointing derby showing, Howe admitted the performance fell short of what Newcastle United should represent. For a manager who has built his reputation on hard work, intensity and togetherness, that honesty matters. It also shows just how much the badge and the supporters mean to him.
Rather than dwelling on what went wrong, Howe turned his focus firmly forward. This Fulham match is more than just another fixture , it’s an opportunity. An opportunity to put things right, to show character, and to remind everyone what this Newcastle side is capable of when they get it right.
A competition Newcastle care about
Howe made it clear how much the cup means to the club. Newcastle have enjoyed strong runs in this competition in recent seasons, and the manager believes nights like this can help define momentum for the rest of the campaign.
There was a sense of belief running through his words – belief that one good performance can change the mood, confidence and direction of a season. With several competitions still in play, Howe sees this game as a chance to spark a run, not just a one-off result.
Actions, not words
One line that stood out was Howe’s emphasis on action over talk. He acknowledged that fans expect more, but stressed that the only way to earn trust again is through performances on the pitch.
That message feels important right now. Supporters don’t want excuses , they want commitment, fight and pride. Howe knows that, and he’s putting the responsibility squarely on his players to deliver it.
A message to the fans
Howe also took time to thank the supporters, recognising their backing through both highs and lows. He understands the frustration after recent results, but there was a quiet reminder that unity can make a difference especially on nights like this.
St James’ Park has been a fortress under Howe before. Rebuilding that atmosphere starts with effort, intensity and honesty, exactly what he’s demanding from his squad.
Why this Fulham match matters
This game isn’t just about progressing in the cup. It’s about restoring belief, resetting standards, and showing a reaction when it’s needed most. A strong performance could act as a turning point, easing pressure and reminding everyone of Newcastle’s identity.
Eddie Howe’s programme notes weren’t dramatic or flashy they were calm, direct and honest. And sometimes, that’s exactly what a football club needs.
Now, the message is clear. The words have been said. What matters next is what happens on the pitch.